He remarked "If someone doesn't want to come to Sunderland then all well and good," Keane said."But if they don't want to come to Sunderland because their wife wants to go shopping in London, then it is a sad state of affairs.There are many celebrities who are also considered WAGs, by either marrying or dating a notable athlete.
This terminology refers to women who are in relationships with professional athletes and was put in the spot light by the E! The term was first used by the British tabloid press to refer to the wives and girlfriends of high-profile footballers, originally the England national football team.
It came into common use during the 2006 FIFA World Cup, although the term had been used occasionally before that.
Interest in such partnerships scaled new heights in the late 1990s and early 21st century with the marriage (in 1999) of David Beckham to singer Victoria Adams ("Posh Spice") of the Spice Girls.
The couple were widely known as "Posh and Becks" and every aspect of their relationship and nuance of dress were subjected to scrutiny in the press and other media.
Victoria Beckham was quoted as saying that she and her husband had "so many wider interests ... I mean you think, yeah, football's great, and singing's great. Former Manchester United captain Roy Keane had lashed out at footballers' wives and girlfriends, as well as their lavish lifestyle, during their trophyless season in 2001–2002.
Keane blamed United's loss of form on some of his teammates' fixation with wealth, claiming that they had "forgot about the game, lost the hunger that got you the Rolex, the cars, the mansion." Earlier in the season, Keane had publicly advocated the break-up of the Treble-winning team When Keane became manager of Sunderland A. C, he complained about the difficulty signing players to the city in northeast England, as their wives or girlfriends insisted they only move to teams based in London.
During the 2006 World Cup the press gave increasing coverage to the socialising and shopping activities of the English WAGs, who were based in the German town of Baden-Baden.
It was frequently suggested that England's exit from the tournament in the quarterfinals was a result of such distractions.
During the 1970 World Cup in Mexico the England manager Sir Alf Ramsey (1920–99) expressed concern at the effects on the team's cohesion of the presence of the wives of four players, England's quarter-final defeat by West Germany in that competition has been widely attributed to goalkeeping lapses by Peter Bonetti, whose pre-match nerves were thought by many, including Ramsey himself, to have been accentuated by rumours circulating about the alleged behaviour of his wife Frances.
By contrast, during the 1966 World Cup, their wives drove themselves to Wembley and the FA booked them a single function room in the Royal Garden Hotel at Kensington.
The WAGs' activities did however provide a "benchmark" of sorts.